Services

Monitoring

MaxMonitor reviews and analyzes Armenian online media (more than 150 websites), Facebook pages and Telegram channels, print media outlets (about 10), and news programs of TV channels (9).

The platform is based on keywords that MaxMonitor specialists enter according to subscriber’s requirements. That reduces the probability of encountering junk news flow on the platform to the minimum.

Topics of interest for MaxMonitor subscribers are added to the Project. For instance, if your topic of interest is developments in the Armenian telecommunication market, you create Telecommunication Operators project, which comprises Team Telecom, Viva-MTS, Ucom, and Rostelecom Armenia topics.

Clicking on one of the topics, subscriber can see all current publications related to the topic. If subscriber uses several sections, they can filter and see, for instance, only publications in print or online media. Filters can also be used within the section, for example, publications of only A online media or only A TV channel.

Subscribers can change the list of reviewed media beforehand.

Subscribers can also order monitoring and analysis not across the whole media base, but for instance, for the chosen A and B websites, A and B newspapers, and A TV channel.

MaxMonitor’s newsfeed is updated every 15 minutes.

Subscribers can both view and download the print media clipping and TV reports.

Subscribers can also get the materials via e-mail.

Analysis

MaxMonitor analysis is the part where we process the data secured through monitoring. After appropriate processing, the publications are added to tables and charts, which provide the reader with clear image of the scope, feeling, and informational events of media coverage on a given topic, as well as weekly dynamics, speakers’ activity, etc.

MaxMonitor provides analytical tables and charts for any time period, be it 1 day, 1 week, 10 days, 1 month, 1 quarter, 1 year, etc.

Subscribers can view MaxMonitor analytics on the website or download it in PDF, JPG, and other formats.

The platform also provides reports on the subscriber’s PR campaign, measuring it productivity.

PR Support

You can also order the following services, which we provide through MediaBrand Communication Agency:

PR and informational support
Strategic consultancy
Media relations
Media planning
Event management

Please visit www.mediabrand.am for more information.

About Us

MaxMonitor is a media monitoring, analysis and measurement system developed by Mediamax.

Mediamax is Armenia’s only independent media holding comprised of Mediamax.am, Banks.am, Itel.am, Bravo.am, Sport.Mediamax.am, Gastrovino.Mediamax.am, Adver.am, Auto.am portals and websites, MediaBrand Communication Agency, and MaxMonitor platform.

Mediamax is also the only company in South Caucasus with membership in FIBEP, the world’s media intelligence association with over 120 corporate members in over 60 countries. This membership enables us to keep up with all innovations and trends.

MaxMonitor reviews and analyzes Armenian news websites (more than 150), Facebook pages and Telegram channels, print media (about 10), and news programs of TV channels (9).

The platform is based on keywords that MaxMonitor specialists adjust in accordance with the subscriber’s requirements. MaxMonitor is a paid system: upon signing of the agreement, the subscriber gets login and password.

The system comprises 2 sections: Monitoring and Analysis.

Under the agreement, subscribers get the relevant options of using the system: they can use either only Monitoring or Monitoring and Analysis sections simultaneously.

The system interface is available in 3 languages: Armenian, Russian or English.

The majority of MaxMonitor options are automated; it’s a flexible system that can serve small, medium and big companies.

Our subscribers are several dozens of private companies and state bodies: banks, telecommunication operators, ministries and departments, international organizations, and embassies.

Contacts

Contact us if you need more information about MaxMonitor: